{"id":12746,"date":"2023-10-29T11:00:43","date_gmt":"2023-10-29T14:00:43","guid":{"rendered":"https:\/\/www.estadao.com.br\/recomenda\/?p=12746"},"modified":"2023-10-29T18:17:30","modified_gmt":"2023-10-29T21:17:30","slug":"nike-air-max-um-classico-do-esporte-e-da-moda-que-atravessa-decadas","status":"publish","type":"post","link":"https:\/\/qarecomenda.estadao.com.br\/recomenda\/moda-e-beleza\/moda-roupas-calcados-e-acessorios\/nike-air-max-um-classico-do-esporte-e-da-moda-que-atravessa-decadas\/","title":{"rendered":"Nike Air Max: um cl\u00e1ssico do esporte e da moda que atravessa d\u00e9cadas"},"content":{"rendered":"

Nascido em 1987, o Air Max<\/strong> atravessa as d\u00e9cadas como \u00edcone esportivo e, ao mesmo tempo, fashionista. Pioneiro na produ\u00e7\u00e3o de t\u00eanis com amortecimento da Nike, o modelo, que a cada ano acrescenta novos \u201cderivados\u201d \u00e0 sua linha, inspira cole\u00e7\u00f5es.<\/p>\n

O Air Max demandou quase dez anos de desenvolvimento. Em 1978, uma tecnologia de amortecimento come\u00e7ou a ser aplicada aos cal\u00e7ados de corrida da marca, como o Tailwind, que ficaram mais macios. \u00c0 \u00e9poca, o esporte se popularizava a cada ano, impulsionado pela campanha do atletismo dos Jogos Ol\u00edmpicos de 1972, em Munique, na Alemanha.<\/p>\n

Mas o projeto que culminou no Air Max I come\u00e7ou dois anos antes. David Forland, que depois viria a ocupar a cadeira de inova\u00e7\u00e3o em amortecimento da empresa montou prot\u00f3tipos a m\u00e3o. O design era assinado por Tinker Hatfield, que se inspirou na arquitetura do Centro Georges Pompidou, em Paris, que deixa vis\u00edvel todo o interior do pr\u00e9dio.<\/p>\n

A tecnologia foi inovadora n\u00e3o s\u00f3 pelo conforto que proporcionava, mas tamb\u00e9m pelo efeito visual: era poss\u00edvel ver o sistema de amortecimento respons\u00e1vel por aquela pisada bem mais macia.<\/p>\n

Nos anos 1990, Forland chegou a desenvolver c\u00e1psulas de ar moldadas por sopro. O objetivo da empresa era utilizar menos espuma e mais c\u00e1psulas de ar.<\/p>\n

O Air Max 95 inovou por ter tamb\u00e9m amortecimento na parte da frente do solado. O designer Sergio Lozano se inspirou nas camadas da terra e as costelas humanas e criou um dos t\u00eanis mais arrojados para a \u00e9poca.<\/p>\n

A cada ano, sempre em 26 de mar\u00e7o, acontece o Air Max Day, quando novos modelos s\u00e3o apresentados. Entre os lan\u00e7amentos de 2023 est\u00e1 a reedi\u00e7\u00e3o do Air Max 1 ’86, tamb\u00e9m conhecido como Big Bubble, al\u00e9m do Pulse Phantom na vers\u00e3o feminina.<\/p>\n

Separamos abaixo alguns modelos para voc\u00ea.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modelo cl\u00e1ssico da Nike, o Air Max tem 36 anos de hist\u00f3ria inspirando cole\u00e7\u00f5es<\/p>\n","protected":false},"author":20,"featured_media":12747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[486,487,485],"class_list":["post-12746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda-roupas-calcados-e-acessorios","tag-air-max-modelos","tag-air-mx-2023","tag-nike-air-max"],"acf":[],"yoast_head":"\nNike Air Max: um cl\u00e1ssico do esporte e da moda que atravessa d\u00e9cadas - Estad\u00e3o Recomenda<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Air Max: um cl\u00e1ssico do esporte e da moda que atravessa 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